New Color Care Launch: Pureology ColourStylist

Pureology Serious Colour Care, the haircare brand synonymous with indulgent products for colour-treated hair, introduces ColourStylist – a new styling line to address all finishing needs from priming the hair to creating volume to perfecting blowouts all while promising radiant style and colour, guaranteed! ColourStylist is the first caring styling range that strengthens while it styles for flawless, lasting colour brilliance.

The complete ColourStylist line includes the following styling products:

ColourStylist FortifyingHeatSpray
ColourStylist SilkBodifier
ColourStylist AntiSplitBlowDry
ColourStylist NourishingNectar
ColourStylist CuticlePolisher
ColourStylist StrengtheningControl

The number one need for colour-treated hair is split-end protection and correction as haircolour decreases the natural lipid content of the hair. The new ColourStylist products contain a new, revolutionary StrengtheningAntiFadeComplex®, enhanced with Keravis protein, to provide the first anti-breakage styling for colour-treated hair,” states Steven Henley, Senior Director of Education for Pureology. “ColourStylist includes attributes from our award-winning haircare systems, ensuring added colour protection and now, strengthening benefits from start to finish.”

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